MARKETING AND ADVERTISING

MY COMPANY WILL BE ADVERTISED ONLY ONLINE UNTIL THE PHYSICAL STORE OPENS IN 2014. WE HAVE MADE AGREEMENTS WITH RELATED COMPANIES AND SHOE SITES TO BE ADVERTISED ON THEIR WEBSITE.

KOFSC

THERE ISN’T A SPECIFIC AGE GROUP I’M HOPING TO TARGET AS MY AUDIENCE. I JUST WANT ANYONE OF ANY AGE TO BE ABLE TO COME ON MY WEBSITE AND FIND THE SHOE THAT THEY ARE LOOKING FOR. MY PRODUCT IS DIFFERENT FROM MY OPPONENTS BECAUSE I OFFER AUTHENTIC SHOES FOR A REASONABLE PRICE. FOR INSTANCE, IF YOU WANT THE CONCORD 11’S, ANY OTHER SITE WOULD OFFER AT LEAST $500, BUT AT SOLE WINGS WE WOULD GO NO HIGHER THAN $400.

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